PROJECT YOU:
Better basics IN 4
For women/people 40+ who want to nail the basics in 4 weeks, without feeling terrible, even through menopause.
Build habits with real results.
Unlearn the extremes. Build what works. Four weeks to build habits that work in real life. Build habits with real results.
Stop Starting Over Every Monday
Not sure? Have questions? Schedule a free call with me, and let’s meet. No commitment, no sales, no pressure, just a conversation.
A 4-week coaching program for women/people 40+ who are tired of starting over. Starts September 14th.
You know what to do. That's not the problem.
You've done the diets. You've tried eating less, exercising more, and being stricter. You've had good stretches—and then a busy week, bad sleep, travel, menopause changed the equation, health issues take over, or life knocked everything sideways.
So you tell yourself you'll start again Monday….or get to it later.
You don't need more discipline. You need better habits that work in real life.
Four weeks. Achievable daily actions, chosen with intention, and built around the life you actually have.
Not another strict diet. Not a perfect routine. Something you can do even on a hard day, consistently enough that it stops being something you're trying to do and starts becoming something you do.
What this is:
With over 3 decades of experience in training and coaching, I have guided thousands+ of clients to achieving their well-being and fitness goals. I’m here to work with you, to help you navigate the best practices that fit your lifestyle and circumstances. You will be able to create your own “owner’s manual” and build the confidence that comes with doing the things that brings results. We build upon the basics so you can reach your goals.
Stop starting over every Monday.
We’ve all outgrown fads and extremes, coaching is based in current evidence and real-life implementation.
Focusing on short-term wins to build long-term habits.
Nutrition that supports the life you have and are working towards.
Bridging the gap between what you think you should be doing, and doing the things that actually work.
Smarter choices that don’t feel too hard.
Build a better relationship with food.
We build upon the basics, systematically, so you can reach your goals.
Avoid misplaced precision—do the things that work long-term.
build skills + Habits that stick.
WHAT you get:
✓ A daily action built around your goals and your real life
✓ Daily check-ins and accountability
✓ A private group for support and connection
✓ A 1:1 Zoom call in week one to establish your baseline and your minimum
✓ A review call at the end to look at your progress and what's next.
✓ A personalized nutrition/macro plan adjusted as needed based on your check-in.
✓ Cronometer app + My Coach app included.
✓ Direct messaging with your coach between check-ins.
Women/people 40+ who know a lot about nutrition and exercise but struggle to turn what they know into what they consistently do. Especially if menopause, challenging health, or a demanding life means the old rules aren't working anymore.
Bonus: unlearn everything the 80s and 90s taught you about diet culture.
WHo this is for:
Do the work and hit at least 80% of your daily actions. If you don't reach the outcome we agreed on, I'll continue coaching you at no additional cost until you do.
My GUARANTEE:
The details:
PROJECT YOU:Better Basics in 4
Build habits with real results.
Starts September 14th. Runs four weeks. [X] spots. $[price]
Right now I'm giving one spot away!
Before enrollment opens, I'm giving away one full PROJECT YOU scholarship. Four weeks, free, no catch.
Not everyone can afford coaching, and I'd rather make one spot available to someone who could genuinely use it.
Apply below and tell me a little about where you're at and what you'd like to change. I'll choose someone on [date], and everyone else who applies gets first access when enrollment opens, plus [second-place offer].
Takes two minutes. You're not signing up for anything, and there's nothing to pay.
FAQ:
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Nope! This is an optional courtesy service we provide for people who have questions before getting starting. You do not need to do the free call and can totally skip this step to get started.
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Upon sign up, you’ll create a profile and complete a very detailed questionnaire. This helps me to tailor a custom plan and starting point that makes sense for you and delivers the results you want.
I don’t use AI or other virtual assistance…. so within 1-2 business days of submitting the form, I will reach out with a personal welcome message or video, and a starting point with your nutrition and habits.
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No, macro/calorie tracking is optional. If tracking isn’t a good fit or you want a break from it, we can use other methods to ensure you’re eating an appropriate amount to support your goals, lifestyle, and movement. That said, what gets tracked and measured can get changed.
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I can see your food diary, macros (if applicable), habit tracking, and your responses to the weekly check-in questions. If you connect a fitness or health tracking device (such as a watch or ring), I can also see data like sleep, steps, resting heart rate, HRV, and other metrics provided by that device or app.
You also have the option to share body weight, measurements, body fat percentage, and/or progress photos. All of these are completely optional and never required.
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Once you become a client, I will schedule your Zoom calls with you through your client portal in the app or via email. Weekly Zoom calls are not mandatory, but encouraged, if you choose to use them. Clients who do meet with me most weeks typically have better results.
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Most meaningful and lasting changes don’t happen overnight. For most people, it takes several months to build habits that actually stick. We have a 3-month minimum commitment, after which you’re free to continue or cancel whenever it feels right.
Most of my clients work with us for 6 to 18 months, depending on their goals, needs, and starting point. Many clients stay with me for years.
My goal isn’t to keep you forever. It’s to help you build the skills, confidence, and understanding to manage your nutrition independently. So if and when you move on, you feel fully capable on your own.
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Because real results come from consistency, support, and habits you can rely on when “motivation” dips. I’m invested in long-term progress, not quick fixes that fall apart the moment life gets messy or hard. Three months provides the minimum structure, accountability, and momentum needed to build meaningful, lasting change.
The 3-month commitment also allows us to protect the quality of coaching on both sides. It ensures we have the time, continuity, and capacity to fully invest in your progress, rather than operating in short, stop-and-start cycles that don’t serve anyone well.
After your initial three months, your plan defaults to month to month, and you can cancel at any time.

